Henrik Biilmann brings extensive leadership experience from the food industry, having held CEO and senior roles at companies such as Delika Food Group, Friland, and Arla Foods. He has a solid commercial background and a proven track record in strategy, sales, and brand development.<\/p>\n
\u2013 We are very pleased to welcome Henrik to our group. With his broad experience, strong commercial focus, and deep understanding of the Danish market, he is the right person to take Peter Larsen Kaffe to the next level, says Anders Fredriksson, CEO of L\u00f6fbergs.<\/p>\n
Peter Larsen Kaffe has been part of the L\u00f6fbergs since 2002 and is one of Denmark\u2019s best-known coffee brands. Under Claus Bertelsen\u2019s leadership, the company has made significant progress in sustainability, innovation, and brand positioning. Henrik Biilmann will now build on this strong foundation.<\/p>\n
\u2013 I\u2019m truly honoured to take on this role. Peter Larsen Kaffe is a respected brand with a strong legacy, and I look forward to working with the team to further strengthen our position, grow the business, and create even more value for our customers and partners, says Henrik Biilmann, incoming MD for Peter Larsen Kaffe.<\/p>\n
Peter Larsen Kaffe is based in Viborg and employs around 60 people.<\/p>\n
L\u00f6fbergs was founded in 1906 and is now one of the largest family-owned coffee roasteries in the Nordics.<\/p>\n
L\u00f6fbergs has subsidiaries in Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, and the United Kingdom.<\/p>\n
The group includes the brands L\u00f6fbergs, Peter Larsen Kaffe and Kobbs.<\/p>\n","protected":false},"excerpt":{"rendered":"
L\u00f6fbergs Strengthens Danish Operations with New MD for Peter Larsen Kaffe. He will assume the role on 1 July 2025, succeeding Claus Bertelsen. Henrik\u2019s mission is to further develop the company as a strong and sustainable coffee brand in Denmark.<\/p>\n","protected":false},"author":2,"featured_media":280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"3","parallax":"1","layout":"no-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"hide","share_float_style":"share-normal","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_comment_section":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-715"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":1,"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":442,"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/posts\/274\/revisions\/442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/media\/280"}],"wp:attachment":[{"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denmarknews.dk\/en\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}